EyeTrack07

Poynter Online is mainly a journalist site, however they sometimes have some good articles that apply online as well. Case in point, a few days ago they posted a new article about their new EyeTrack07 study.

What does this have to do with UI? Well basically it debunks the myth that online readers have ADD. That is a big difference from what we have been hearing the last few years about users with an attention span of a gnat. Also, these eye studies are great to check out because it really gives you a look at what is important on the screen so you can design accordingly.

Its an interesting read that is worth checking out, plus if you are really interested, they have some videos about the study as well.

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