I learned early on in my freelance days that it is always good to get a feel for what the client likes when it comes to web design. So whenever I get a new client I always ask them to send me some example sites that they find “cool” or “beautiful”. Over the years I have found that this is a good way to get a feel for their style. Conservative or artsy? Bright and bold or cool and subdued? You get the idea.
So what do you do when the client sends you to some sites that are just painfully ugly? Something with some 1998 animated gifs, or (God forbid) a site with some of those sparkly letters you see on myspace so much.
Do you swallow hard and build them a site that suits their taste even if it offends your own sense of style? Go go gadget sparkle!
Do you throw out all of their ideas and substitute them for your own?
Or do you try to somehow blend the two? Glassy effects and sparkles!!
Here is an extreme case. I built a site several years ago; it was basically a company that provided services for the elderly. The original design was meant to be cheerful, bright, and colorful. The first time I showed it to the owner he absolutely hated it. He demanded that I rework the site so the primary colors were black and violet. What is even worse, is he wanted his company’s logo to be a picture of an elderly couple floating in the clouds. Fortunately he understood that old people + clouds = dead people…not exactly the image you want to portray to your customers. In the end, the site was black, violet, and was (in my opinion) completely inappropriate for its target audience. Now that isn’t to say black and violet can’t work in some sites, just not this one.
With a client like that you don’t have a whole lotta choice except never to show the final result in your portfolio (that one never did make the cut by the way). In the end, the client always wins…
But lets take the scenario that you have a client who has…ahem…difficulties with their choices of style, but who has an open mind. In this case, I typically show them progress much more often than I would normally. This way you can build what you think looks good (you are the professional after all), but they can give their input before you wander too far down the rabbit hole. The end result is usually a nice, happy medium that looks good.
Another option is to try to get into their head and find out why he/she likes the sparkling animated American flag so much. You might find that what they really like is the concept behind the ugly pic rather than the pic itself. In this case the client may just want to show patriotism as a major theme. Work with them…talk with them…and find out the “whys”.
As with all of the issues around dealing with a client, in the end it all comes down to the relationship. With new clients it is important to show that you know what you are doing and are not some fly-by-night. Once that relationship is built, then you will be able to direct them in terms of style much easier than before.
So have any of you ever run into this problem? How did you deal with it? What advice would you give new designers/freelancers when it comes to clients with strong design opinions?