New Minimalism in Web Design
Have you ever read a book and once it was finished you thought “that book would have been so much better if it was 100 pages shorter”?
Some authors like to “hear their own voice” as it were and don’t know when to stop. There are a lot of web designers/developers who do the same thing. I definitely have fallen into that trap from time to time. You just get so excited by what you are working on that you add a little thing here, another piece of flair over there…before you know it, the point of the design gets lost under a pile of textures.
In recent months you have probably noticed a new trend…the minimalist look. Now when some people hear that term they think “boring”. In some cases they are spot on. If you go too far with it, it can be boring, but it doesn’t have to be. Take a look at A List Apart to see minimalism done right. Its clean, but not boring. Basically instead of using colors and textures to add interest, you make the layout do the heavy lifting of catching the user’s eye. Whitespace can be beautiful when done right.
Design Meltdown calls sites that follow this trend “super clean”. They have a four page showcase of sites built with this technique if you want to see some examples. Some are better than others obviously, but there are some great sites on that list (Protolize, mkdynamic, spacemaker).
I have found myself jumping on that train with some of the things I am building. To me it is just a completely different way of building a site. Instead of thinking of what textures, effects, and dohickies I can add to make the site stand out, I go through a mental process of stripping out everything that takes away from the core of the design. Its like cutting out those unnecessary 150 pages in a novel. Once they are gone, the narrative is crisp and flows the way it is supposed to.
In the design/development world, the final product gives the user a clear, easy way to understand and use the application. In my experience, I have found that it takes a good bit longer than I thought it would. Initially it seems easy and that having a lot of whitespace is enough, but when you take out gradients, shiny-effects, and whatnot, all you are left with is the content. How you make that interesting is what separates the proverbial “men from the boys”.
Rainfall Daffison is a “strategic design consultancy” based in Europe. Their thing is to design sites with a minimalist design and feel. They are quite passionate about it and think you should be too. They have an article that runs through 24 “moments” of minimalism” over the last decade. Its a great article that shows examples of some of the best minimalist sites out there today.
If you are thinking of how to wrap your head around minimalism, its not a bad place to start because you can see how some of the best in the business make it work.
What do you think? Have you jumped on the bandwagon, or do you think it is gonna go the way of the dodo? Did you find it easier or harder to create a super clean site?

